STRATEGIC CHANNEL ALIGNMENT. MEASURABLE GROWTH.

Charles Richer & Associés aligns leading manufacturers with high performing dealers to increase sales, expand market share, and accelerate system level opportunities.

Not a Traditional Manufacturers’ Representative

Charles Richer & Associés operates as a sales driven strategic partner inside the LMR and telecom channel.

We do not simply represent product lines.

We structure alignment between complementary manufacturers and high performing dealers to increase sales velocity, expand market share, and strengthen competitive positioning.

Our approach is deliberate.

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Over 30 Years Driving Channel Growth

The CRA Dealer Performance Platform

CRA connects manufacturers and dealers through a structured sales framework designed to increase market share and drive measurable growth.

Our integrated dealer platform enables sales teams to learn, certify, claim, and get paid within a disciplined system that drives accountability and real performance.

Learn & Certify

Access manufacturer training modules and complete certification exams to unlock eligibility and strengthen product expertise.

Track & Perform

Monitor your progress, performance metrics, and qualification status in real time through a centralized dashboard.

Claim & Get Paid

Submit verified sales claims and earn performance based incentives through the CRA Sales Elite framework.

Coming Soon

Authorized dealer access only.

Start the Conversation

Whether you are a manufacturer seeking structured channel growth or a dealer looking to expand your portfolio strength, our team is ready to engage.

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