Strategic Channel Alignment, est. 1992

Strategic channel alignment.
Measurable growth.

For three decades, CRA has aligned seven leading LMR and telecom manufacturers with a certified Canadian dealer network, turning channel complexity into compounding revenue.

Seven manufacturers · one aligned channel

Icom Davicom Comprod JPS Interop E/M Wave TCED Impact
Aligned channel partnership concept
Toronto, Canada
Charles Richer, Founder of CRA
Our Positioning

Not a traditional manufacturers' representative.

For more than three decades CRA has operated as a strategic alignment partner, not a reseller, not a distributor, not a commodity rep firm. We curate a portfolio of complementary manufacturers and align them with dealers whose technical depth matches their products.

The result is a channel where every party knows exactly where they fit, what they sell, and how they grow. Measurable revenue, not promised volume.

Read about our approach
Our Strategic Partners

Seven manufacturers.
One curated portfolio.

Each brand is selected for its technical leadership and its fit alongside the others, not as competing options, but as complementary capabilities that compound in our dealers' hands.

Two-way Radio · IDAS Digital · Marine · Aviation

Icom

A global leader in land mobile radio, IDAS digital systems, marine, aviation and amateur communications. Icom designs and manufactures the radios trusted by public safety, transportation and industrial operators worldwide.

Visit Icom Canada

Alarms · Monitoring · Control · Automation

Davicom

Quebec-based pioneers of intelligent remote site monitoring and control. Cortex, Neuro and Axon systems plus Mosaic software deliver reliable automation and real-time visibility for unmanned broadcast and telecom sites worldwide.

Visit Davicom

RF Antennas · Combiners · Filters

Comprod

High-performance RF infrastructure engineered for mission-critical wireless networks. The antennas, combiners and filters behind public safety, utility and transportation networks that don't get to fail.

Visit Comprod

Interoperability · Gateways · Voice / Data Bridging

JPS Interop

The standard for cross-network voice and data interoperability, bridging disparate radio systems, telephony, VoIP and IP networks for first responders, military and enterprise teams.

Visit JPS Interop

RF Filters · Duplexers · Multicouplers

E/M Wave

Precision RF filters, duplexers and multicouplers for VHF, UHF and 700 / 800 / 900 MHz public safety and commercial networks. Built in North America with sweep-verified performance on every unit.

Visit E/M Wave

Power Solutions · Batteries · Emergency Equipment

TCED

Trans-Canada Energies Distribution. Power solutions, battery systems and ruggedized equipment for emergency communications, broadcast and industrial sites. When the grid drops, TCED is the reason the network stays up.

Headsets · Microphones · Audio Accessories

Impact

Headsets, microphones, speaker-mics and audio accessories engineered for two-way radio professionals. The parts dealers stock without thinking twice, trusted on every shift.

Visit Impact
The CRA Dealer Performance Platform

Learn. Certify. Track.
Claim. Get paid.

Five stages that turn product knowledge into compounding dealer revenue, supported end-to-end by the CRA platform and our internal team.

Step 02

Certify

Pass the assessments. Earn the badges. Manufacturers see who's ready to sell their kit.

Step 03

Track & Perform

Real-time visibility on commissions, tiers and progression. No more "wait until Charles tells me."

Step 04

Claim

Submit sales claims in three clicks. AI-assisted review, then manufacturer approval, one screen.

Step 05

Get paid

Tiered commission settlements every quarter or year. Calculated, exported, paid, without spreadsheets.

Start the Conversation

Two paths to working with CRA.

Whether you build the products or sell them on the ground, the entry point is the same conversation.

Become a Manufacturer Partner

Join a curated portfolio of complementary brands and gain access to a certified Canadian channel that already knows your category. We don't represent a list, we build alignment.

Become a CRA Elite Dealer

Access the CRA platform: training, certifications, real-time commission tracking, and tier progression across seven manufacturers. Built for dealers who plan to compound revenue, not chase one-off sales.