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Submit your sales, track your progress, and earn incentives through a transparent manufacturer approved process.
The CRA Sales Elite Platform allows participating sales representatives and dealers to submit qualifying sales claims, monitor approved sales volume, and track their progress toward incentive tiers across participating manufacturers. All claims are validated through the platform to ensure consistency, transparency, and accuracy.
A Simple Process Designed for Sales Performance
The platform connects training, sales claim submission, manufacturer approval, sales tracking, and commission calculation in one system. Once a sale is approved, it contributes to your cumulative sales volume for the applicable manufacturer and period.
Who Can Participate
To submit sales claims and qualify for incentives, participants must complete the required manufacturer certification for each participating vendor. Claims can only be submitted for manufacturers for which the participant has completed training.
Certification is mandatory before any claim can become eligible for incentive calculation.
How to Submit a Sales Claim
Each qualifying sale must be submitted through the CRA platform using the claim form.
Manufacturer
01
Dealer
02
PO Number
03
PO Amount
04
PO Payment Date
05
Supporting Document Upload
06
Claims are reviewed by the manufacturer before they are approved. Only approved claims contribute to your sales total and tier progress.
How Claims Are Reviewed
Once submitted, each claim moves through a structured approval workflow. The manufacturer verifies the transaction details, validates the documentation, and confirms eligibility before the sale is approved.
How Sales Are Tracked in the Platform
The platform tracks approved sales using points.
100 points = $1 in approved sales volume
Points are used internally by the platform to track your approved sales volume. Incentive thresholds are always communicated in dollars for clarity, while the dashboard may also display the equivalent point value.
$1,000
100,000 pts
$10,000
1,000,000 pts
$25,000
2,500,000 pts
$75,000
7,500,000 pts
Your dashboard balance reflects approved sales volume tied to incentive tracking. Once a payout period is processed, the related balance for that settled period should no longer appear as unpaid progress.
How Commissions Are Calculated
Manufacturers are divided into two groups based on payout frequency.
A. Volume Manufacturers
These are measured and paid quarterly.
-
Icom
-
Impact
-
TCED
- EMWave
B. Strategic Manufacturers
These are measured annually and paid once per year.
-
JPS
-
Davicom
Manufacturer Incentive Structure
Manufacturers are divided into two groups based on payout frequency.
| Manufacturer | Category | Payout Frequency | Tier 1 Threshold | Tier 1 Incentive | Tier 2 Threshold | Tier 2 Incentive | Tier 2 Funding |
|---|---|---|---|---|---|---|---|
| Icom | Volume | Quarterly | $10,000 | 1.5% | $25,000 | 3.0% | 1.5% CRA + 1.5% Icom |
| Impact | Volume | Quarterly | $10,000 | 1.5% | $25,000 | 3.0% | 1.5% CRA + 1.5% Impact |
| TCED | Volume | Quarterly | $10,000 | 1.5% | $25,000 | 3.0% | 1.5% CRA + 1.5% TCED |
| EMWave | Volume | Quarterly | $10,000 | 1.5% | $25,000 | 3.0% | 1.5% CRA + 1.5% EMWave |
| JPS | Strategic | Annual | $25,000 | 1.5% | $75,000 | 3.0% | 1.5% CRA + 1.5% JPS |
| Davicom | Strategic | Annual | $25,000 | 1.5% | $75,000 | 3.0% | 1.5% CRA + 1.5% Davicom |
| Category | Incentive Limit |
|---|---|
| Volume Manufacturers | $3,000 per quarter |
| Strategic Manufacturers | $5,000 per year |
When Incentives Are Paid
Payout timing depends on manufacturer category.
| Manufacturer Category | Payment Timing |
|---|---|
| Volume Manufacturers | Quarterly |
| Strategic Manufacturers | Annually |
At the close of each calculation period, approved sales are finalized, the applicable tier calculation is applied, incentive limits are enforced, and payouts are processed.
How Tier Calculation Works
The platform uses a progressive tier structure. This means each portion of your approved sales is calculated within the corresponding tier band.
Example for a volume manufacturer:
If a participant has $40,000 in approved quarterly Icom sales
Sales Band
Rate
Commission
First $10,000
0%
$0
Next $15,000
1,5%
$225
Remaining $15,000
3%
$450
Total
$675
Example for a strategic manufacturer:
If Davicom has $90,000 in approved sales
Sales Band
Rate
Commission
First $25,000
0%
$0
Next $50,000
1,5%
$750
Remaining $15,000
3%
$450
Total
$1,200
What You Will See in Your Dashboard
Reach all the information you need to know about your claims, points and paid or unpaid claims.
See My Progression
Why the Program Is Built This Way
The CRA Sales Elite Platform is designed to reward real sales performance while keeping the process transparent for participants and manufacturers alike. By combining certification, claim submission, approval workflow, sales tracking, and incentive calculation in one platform, the program creates a consistent and scalable framework that supports long term growth.